Sites By Beth offers SEO.You have probably heard of SEO which stands for Search Engine Optimization.
All website owners would like their site to be found by the search engines. And they really want to be one of the first websites listed on the search results pages.
Sites By Beth can help you achieve this.
Fine tuning your site and its content to be more visible to search engines is what is known in the world of web development as "Search Engine Optimization" or SEO. Because there are several search engines, and because the search engines are constantly changing their methods and criteria for listing websites, SEO is not an exact science.
The search engines use logarithms to decide how to rate sites and the logarithms are altered as often as daily. The search engines keep them secret because if they didn't, everyone would know how it works and would change their sites to reflect that.
Recently Google, which is by far the most used search engine by users who might buy something from you, made a big change. Instead of having robots do all the crawling around websites, they are now using real people. People who can tell when the content of pages isn't really interesting but just manipulated to attract the search engines.
There are ways to improve rankings which allows sites to appear closer to the top of the list of search results. One important one is making use of keywords. Keywords are words or phrases which users are likely to employ when searching. Strategic placement of keywords is one of the best. Another is having a good number of backlinks which are links from other sites to your site.
Blogs and social media increase the authority of websites as do sitemaps. Sitemaps can be submitted to Google and help it to explore your entire site. It is critical that your site's navigation is straightforward and that links from one page to another are reliable. The anchor text for links should include keywords in most cases. Images on your pages should have alternate descriptions which are interesting. Page names need to provide not only keywords but also engage the interest of users because they are quoted in search results. They also help search engines categorize your pages. Proper use of headings and subheadings are assets.
Good content is key. If your pages are readable and appealing to users, they will also make a good impression on the engines. However, there are quite a few other methods to improve your rankings.
If you would like to learn more about SEO, contact Beth.
Let Sites By Beth give your business a boost!
